What are the Benefits of Out-of-Home Advertising for Businesses?

What are the Benefits of Out-of-Home Advertising for Businesses?

Out-of-home advertising used to be mostly limited to roadside billboards, but technology has brought about a new era of digital out-of-home advertising (DOOH). With DOOH, advertisers can use advanced technology to create more targeted marketing campaigns, gather better data analytics, and receive real-time updates. To learn more about this innovative approach to advertising, read the complete explanation in this article.

   

What is Out-of-Home (OOH)?

Out-of-home (OOH) advertising refers to advertisements that are displayed outside of consumers’ homes. This can include billboards, bus stops, train stations, airports, and other similar locations. Since almost everyone spends some amount of time outdoors, combining OOH advertising with digital technology can be an effective way to reach potential customers.

On the other hand, Digital outdoor media (DOOH) offers several advantages over traditional OOH advertising. DOOH ads are brighter and can display moving images. Additionally, multiple ads or images can be displayed without needing to replace them as often as traditional OOH ads. Finally, DOOH ads can be repeated according to the owner’s preferences.

How Does Out-of-Home Work?

This marketing strategy involves placing brand ads in strategic locations that are frequently passed by potential consumers. These locations can include main roads that people take to work or to the office, shopping centers for daily needs, and more. The choice of ad placement is usually based on the objectives of the brand campaign and its target audience.

The main goal of OOH advertising is to increase brand awareness and encourage consumers to take specific actions. By displaying engaging ads, businesses can capture consumers’ attention to their products or services. This can lead to an increase in sales or other desired actions.

Benefits of OOH for Businesses

Businesses can benefit from using Out-Of-Home (OOH) advertising for their marketing activities. Here are some advantages of using OOH for advertising:

Broadening your audience

Out-of-home (OOH) advertising appears in various forms when people are outside of their homes. It can be found nearly anywhere, making it an effective way for businesses to reach potential customers, increase visibility, and build trust.

Increasing brand visibility

OOH advertising can increase business visibility by displaying ads on large billboards, digital screens, and other formats. By strategically placing ads in high-traffic locations, companies can ensure that their message is seen by a large audience.

A significant impact 

OOH is a form of advertising that is intended to make a big impact in a short amount of time. Unlike digital ads that can be easily skipped or blocked by ad-blockers, OOH is less likely to be overlooked by people who see it. This is because OOH ads can capture people’s attention with visually appealing designs or clever messages.

A cost-effective approach

Compared to TV or print ads, OOH is a more cost-effective option. But to achieve the best results, the billboards should be placed strategically in the right locations, and the advertising message needs to be creative to make the maximum impact while minimizing costs.

Boosting online media performance

According to Nielsen research, OOH is the most effective medium for driving online engagement compared to other media. Around 46% of Americans who view OOH ads search for information online, with 38% on Facebook, 23% on Twitter, and 25% on Instagram.

Find the Best OOH Locations with LOKASI Intelligence

As mentioned earlier, the success of Out-of-Home (OOH) advertising depends heavily on the right locations. To make their advertising effective, businesses must place their ads in frequently traversed areas.

To find these locations, businesses can use LOKASI Intelligence, which is a geospatial analytics and location intelligence platform. This platform can recommend strategic and high-traffic locations for displaying OOH ads. Additionally, LOKASI provides people density data, allowing businesses to see the level of crowds in the area and peak hours.

Learn more about how LOKASI Intelligence can help businesses by contacting via email: sales@bvarta.com or WhatsApp: 087779077750.

FAQ

OOH includes what?

OOH advertising includes billboards, and printed ads placed at bus stops, inside trains, stations, and airports, among others.

What is Out-of-Home advertising?

Out-of-home (OOH) advertising is a type of advertising found outside consumers’ homes.

What are Out-of-Home (OOH) and DOOH?

Out-of-home advertising is a traditional ad displayed on billboards on the street. DOOH, on the other hand, refers to digital advertising that is displayed outside the home.

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