Top 4 Location Intelligence Trends to Watch in 2025

Location Intelligence has become a key factor in business decisions. Research from The Business shows that this tech continues to grow rapidly, with its market value projected to rise from $18.2 billion in 2024 to $20.77 billion in 2025, at a 14.1% annual growth rate.

This growth shows more businesses are jumping on the location data bandwagon. In fact, the 2023 Data Integrity Trends and Insights Report revealed that 77% of respondents are using location data for things like marketing, logistics, risk management, and more.

In this article, we’ll dive into 4 Location Intelligence trends in 2025 that businesses can use to drive sustainable growth.

More Precise Location Data

Thanks to rapid advancements in geospatial tech, businesses now have access to more accurate location data than ever before. Innovations like improved GPS accuracy, better indoor positioning systems, satellite-based enhancements, and the use of AI in geolocation are helping businesses make smarter, data-driven decisions.

This upgraded tech doesn’t just help businesses track assets more accurately, but it also improves logistics, offers more personalized experiences based on customer location, and makes space use more efficient.

By tapping into this tech, businesses can create better strategies, boost operations, and deliver more value to both customers and the company.

Easier Access to Real-time Data

With more and more businesses using the Internet of Things (IoT), getting real-time data has never been easier. IoT devices are now collecting live data from all sorts of sources.

On top of that, social media posts often include location info, giving businesses a chance to dig into even more insights. This data helps businesses offer more personalized products or services, improve efficiency, and create more targeted strategies.

By analyzing things like user demographics and other data, businesses can better understand customer behavior, preferences, and market needs.

More Efficient Deliveries

The next big trend is using location intelligence to make deliveries and travel routes more efficient. With this tech, businesses can plan better routes, cut down on travel time, and lower logistics costs that come from inefficient travel.

For businesses offering instant delivery services, geocoding—a part of location intelligence—helps reduce the risk of delivery failures due to unverified or hard-to-find addresses.

Geocoding helps clean up address errors and duplicates, making sure businesses get more accurate location data.

Better Customer Experience

Location Intelligence helps businesses not just improve customer experience, but also boost customer retention. Research from Winsavvy.com shows that 86% of businesses agree that location-based marketing is key to keeping customers coming back.

The reason is that Location-based marketing lets businesses offer more relevant and personalized experiences based on what customers actually need. By understanding where customers are and how they behave, businesses can deliver more targeted products or services, leading to happier, more loyal customers.

On top of that, location intelligence can improve customer service. For example, by analyzing when customers visit stores or business locations, businesses can figure out the best times to have enough staff on hand to avoid long lines and keep things running smoothly.

This approach not only makes the experience better for customers but also creates a more comfortable and satisfying environment that encourages them to come back.

Optimize Your Business Operations with LOKASI Intelligence

LOKASI Intelligence is a geospatial analytics platform that integrates with location intelligence and complete location data. LOKASI helps businesses find and optimize their business locations.

LOKASI also offers geospatial data such as demographics, foot traffic, socio-economic info, disaster data, points of interest (POI), and more. This helps businesses make smarter, data-driven decisions that lead to better strategies.

Want to learn more about how LOKASI Intelligence can help your business? Reach out to us at:

Email: [email protected] or WhatsApp: 087779077750

FAQs  

What is location intelligence?  

Location intelligence is the process of analyzing and understanding geographic and location-based data to gain valuable insights into relationships, trends, patterns, and behaviors that occur in a specific area.  

What are the trends in location intelligence in 2025?  

The location intelligence trends in 2025 include more accurate location data, easier access to real-time data, increasingly optimized delivery, and enhanced consumer experiences.  

What is the future of location intelligence?  

The future of location intelligence looks promising. Research from The Business shows that the market for this technology continues to grow significantly every year. It is projected that the location intelligence market will increase from $18.2 billion in 2024 to $20.77 billion in 2025, with a compound annual growth rate (CAGR) of 14.1%.