Mapping Software: What It Is and Why Businesses Need It

Mapping Software: What It Is and Why Businesses Need It

When developing businesses, having accurate data is essential. However, in order to fully comprehend this data, businesses need to use a technology capable of analyzing and providing insights. One such technology is mapping software. But what exactly is mapping software? How can businesses use it? And what features does it have? To find out the answers to these questions and engage in a full discussion, please continue reading this article.

What is Mapping Software?

A tool that can convert and interpret location data into maps. This software enables businesses to visualize their excel data, customer relationship management (CRM), or enterprise resource planning (ERP), and extract insights. Companies can use it to search for locations, compare population data, or create maps to display such information.

Mapping software provides numerous benefits for businesses, including helping with territory management, business performance analysis, market and customer research, and more.

Usually, the data required for such analysis is already accessible within the platform. However, if not, businesses can incorporate external data by importing it into the platform.

How Businesses Use It?

Mapping Software is a widely used technology that helps businesses process and analyze their data. This analysis becomes the basis for crucial decision-making for companies. 

Market research

Businesses use Mapping Software for market research, by combining demographic data. This helps businesses obtain information about potential markets that can be exploited. Additionally, businesses can also group consumers, analyze demographic data, visualize data, evaluate competitors, and do various other things.

Competitor analysis

It is important for businesses to research their competitors beforehand, and Mapping Software can help them do so. By using it, businesses can see the locations of competitors and compare them. By analyzing their competitors’ market, businesses can strategize to excel over them.

Optimizing territory reach

Businesses can leverage Mapping Software to maximize the reach of their sales teams in their assigned areas. This is crucial for businesses relying on field sales teams because the more optimal it is, the higher the sales will be.

Improving logistics

Mapping Software can be useful for businesses that depend on products or services requiring efficient logistics. By using it, businesses can find the best routes for logistic shipments or locate the nearest warehouses.

Location-based marketing

Mapping Software generally comes equipped with demographic data that provides businesses with information about their target market, such as income, education level, and the majority age of the population in that area. Businesses can use this information to optimize their marketing campaigns.

Mapping Software Features

Every mapping software has unique features, but there are some features that are present in almost all mapping software. These features include:

– Tools that make it easy for users to create maps according to their preferences.

– A wide range of data, from census data to points of interest (POI).

– Capabilities for importing users’ own business data.

– Integration with other platforms and data sources.

– Options for sharing and collaborating.

Mapping Software Data

Data plays a crucial role in this software. It not only helps in creating maps but also provides insights that can guide better business decisions. Different mapping software has varying amounts of data, ranging from a few to hundreds. Some examples it’ data include :

  • Demographic data
  • Points of interest
  • Addresses
  • Census data
  • Administrative boundaries
  • Geographic data, etc.

The amount of data required in mapping software depends on the business goals. While all the data may not be needed, the more data used, the more comprehensive the analysis results will be.

Perform Market Research and Analyze Competitors using LOKASI Intelligence

The LOKASI Intelligence platform enables businesses to carry out market research and competitor analysis. It is an integrated geospatial analytics tool that helps businesses perform both tasks.

The platform offers a wide range of data, including demographic, geographic, and socio-economic information, as well as points of interest. This information helps businesses to conduct market research and identify potential markets that can be utilized.

Using LOKASI, businesses can also analyze competitors. They can discover which competitors are located in the vicinity of their business and assess the extent of coverage of their rivals.

Learn more about how LOKASI Intelligence can help businesses by contacting email: [email protected] or WA: 087779077750


What is Mapping software?

A tool used to visualize location data on a map and analyze it.

How do businesses use Mapping Software?

Businesses can use this for market research, competitor analysis, optimizing territory reach, improving logistics, and location-based marketing.

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