How Dwell Time Insights Can Improve Your Business Strategy

Dwell time plays a big role in the business world because it gives valuable insights into customer behavior. By analyzing dwell time, businesses can see how long customers stay at a location, spot trends in their visits, and figure out whether their marketing strategies are working.

In this article, we’ll break down what dwell time really means and how it can benefit your business.

Contents

1 What is Dwell Time?
2 Why Dwell Time Insights Matter
3 Get Dwell Time Insights with LOKASI
4 FAQ

What is Dwell Time?

Dwell time refers to the duration or total time a person spends in a specific area, such as a store, shopping center, office building, event, or other location.

Dwell time data is typically collected by monitoring the Device ID of a detected smartphone at that location. With these insights, businesses can determine how long someone stays in an area, understand visiting patterns, and evaluate the effectiveness of layouts and services.

Why Dwell Time Insights Matter

Knowing how long people stay in a certain area helps businesses fine-tune their strategies to better reach potential customers.

Here are some key benefits of dwell time that can help businesses stay competitive and grow.

Understanding Customer Behavior

Dwell time data helps businesses get a better sense of how customers or potential buyers behave. It doesn’t just show how long someone stays in an area—it also gives insights into their interests, preferences, and movement patterns.

For example, in retail, dwell time insights can reveal which parts of a store grab the most attention.

If customers spend more time in a certain section, it likely means the products or displays there are catching their interest. On the other hand, if an area has low dwell time, businesses might need to tweak the layout, lighting, or promotions to make it more appealing.

Make Marketing and Ads More Effective

Besides helping businesses understand customer behavior, dwell time also plays a big role in making marketing and advertising more targeted.

By knowing how long people stay in an area, businesses can adjust their messaging to be more engaging and effective.

For example, in Out of Home (OOH) advertising, dwell time data can help decide the best ad format and duration. If people only pass by quickly, ads should use eye-catching visuals and short, clear messages to grab attention fast.

But if a location has high dwell time, businesses can display more detailed ads. By using dwell time insights, businesses can make sure their marketing not only stands out but also keeps people engaged and improves campaign results.

Creating a Better Customer Experience

By understanding how long customers stay in a store, businesses can use that information to improve their experience and run operations more smoothly.

One way to do this is by placing more staff in areas where customers spend the most time. This ensures better service and a more personalized shopping experience.

Businesses can also offer special promotions based on customer behavior and upgrade store facilities to make visitors more comfortable.

For example, if data shows that people spend a lot of time in a certain section, businesses can add seating, improve lighting, rearrange products, or even set up interactive displays to enhance the shopping experience.

Get Dwell Time Insights with LOKASI

LOKASI is a geospatial analytics platform that combines location intelligence with comprehensive data. With this technology, businesses can access dwell time insights—showing how long people stay at a certain location.

These insights can be super useful, whether it’s for planning events based on customer visit patterns or crafting smarter marketing strategies that really connect with your audience.

LOKASI also helps businesses analyze visitor density through people traffic data. This means you can track peak and off-peak hours, making it easier to adjust operating hours, staff placement, and service strategies for maximum efficiency.

With LOKASI, businesses can make data-driven decisions, improve operations, and enhance the customer experience based on real movement trends.

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