Businesses require the right systems and technology to effectively manage their field sales teams. Location intelligence technology provides several benefits for this purpose, with one of the main advantages being the ability to easily track the location of sales teams in real-time. Other benefits include simplifying visit scheduling, optimizing travel routes for time and cost efficiency, and more accurately assessing team performance.
In this article, we will explore five key advantages of utilizing location intelligence software to manage field sales teams.
What Is Location Intelligence Software?
Location intelligence software is a technology that enables users to visualize their data on a map and conduct spatial analysis. With location intelligence, users can identify patterns, trends, and other insights to aid in decision-making, strategic planning, and improving operational efficiency. This software utilizes various types of data, such as points of interest, foot traffic, building footprints, longitude and latitude coordinates, and other location-related information.
Benefits of Location Intelligence Software for Field Sales Management
Location intelligence software simplifies the management of field sales teams for businesses. Below are the advantages of location intelligence and its role in optimizing sales team performance.
Real-time tracking of field sales teams
Location intelligence software makes it easy for managers to track their field sales teams in real time. It captures the team’s location coordinates when they check in, sending a notification to the manager with their exact position.
With real-time tracking, managers can keep an eye on their sales team’s activity and productivity, spot areas that need improvement, and boost overall performance.
Better allocation of field sales teams
Location intelligence software doesn’t just help track the sales team’s whereabouts; it’s also great for allocating them effectively. The software lets businesses visualize their territories, divide them up, and assign sales teams to specific areas.
With this clear visualization, businesses can allocate their sales teams more strategically, making it easier to hit sales targets.
Easy visit scheduling
One of the perks of using location intelligence software for field sales is how simple it makes scheduling visits. With this app, companies can quickly set up, adjust, or cancel sales team visits to various potential customer spots.
Schedules can be tweaked if any sudden changes or new needs arise, making sales teams more responsive and efficient. For instance, if priorities shift or new important locations come up, the schedule can be updated right away.
Optimize visit routes
Location intelligence software helps managers plan the best travel routes for their sales team when visiting potential customers. The software shows a clear map of the sales territory, so managers can see exactly which areas the team will cover.
With this information, managers can compare different routes and pick the most efficient one, taking into account distance, travel time, and traffic conditions.
Get real-time data
Research from the Center for Economics and Business Research (CEBR) shows that 80% of companies saw a revenue boost after using real-time data analytics. Plus, a survey of over 1,200 companies found that 98% saw higher customer satisfaction.
With location intelligence software, your field sales team can enter and collect data on the go. This means managers get up-to-date info right away, no waiting for manual reports. Real-time data helps managers make quicker, data-driven decisions and respond faster to any issues.
Optimize Your Field Sales Operations with Field Worker Solutions
Field worker optimization is designed to simplify managing and organizing field sales teams, making everything more efficient and real-time. These tools come with built-in location intelligence and data.
With these solutions, you can track sales activities live, get updates from potential customers visited by your team, and analyze coverage for smarter expansion planning.
Plus, they help you make informed decisions using accurate, up-to-date data.
Want to see how field worker optimization solutions can boost your business? Reach out to us at [email protected] or WhatsApp: 087779077750.
FAQ
What is field sales?
Field sales involve meeting with customers and handling sales tasks outside the office, right in their own environments.
What are the duties of field sales?
Field sales duties involve hunting for new customers, building relationships with existing ones, showcasing products or services, and collecting feedback.
What are the benefits of using location intelligence software for field sales?
Location intelligence software makes managing field sales easier by letting you track your sales teams in real time, allocate territories more effectively, schedule visits with less hassle, find the best routes for visits, and get up-to-date data instantly.
