Having a diverse range of data is crucial in business development when it comes to making informed decisions. One type of data that is particularly useful is Human Movement Data. This data can provide valuable insights into customer behavior, enabling businesses to identify patterns and trends that can be used to drive growth and improve the customer experience.
In this article, you will learn more about what this data is, the benefits it offers, and how it can contribute to the success of your business.
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What Is Human Movement Data?
Human Movement Data refers to the measurement of people’s movements in a geographic space. The data is collected anonymously around frequently visited locations or specific environments and includes information such as the origin of the movement, the duration of stay at a location, and the final destination.
This data can be obtained through smartphones. Users are typically asked for permission to share their location with the app provider company when they install an app.
Users have the option to either share their location or not. If they agree, their devices will automatically collect and share data with the company.
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The collection of this data is not the same as tracking or monitoring individuals’ activities. The data only records how many devices enter a specific location, when they enter, and how long they stay there, without any personal identification.
Benefits of Human Movement Data for Businesses
Now that we have a clear understanding of what human movement data is and where it comes from, let’s discuss how it can benefit businesses.
Understanding consumer behavior patterns
Human mobility data enables businesses to understand changes and observe patterns in demographics and consumer behavior over time. This data helps businesses identify patterns in community mobility, store visits, traffic routes, and more. By understanding past and present movement patterns, businesses can predict future outcomes such as retail shopping analysis and more.
Knowing where consumers are
Human movement data helps businesses know where people are and allows them to respond appropriately or even predict where they might go and what they might do when they get there.
Gaining quick insights
Data from human movement is typically real-time, collected and processed quickly. This means businesses can use it immediately for analysis without waiting for official documents such as company financial reports, government announcements, or news.
Measuring consumer activities
Another benefit of human movement data for businesses is that it allows them to gain insights at specific times. With sufficient data, businesses can see patterns of people visiting certain areas or locations at specific hours, days, or special holidays.
This information can help businesses plan suitable strategies. For example, a business knows that at noon, many devices are detected at restaurant A. With this information, the business can allocate more servers to enhance the customer experience at that location.
Business Uses of Human Movement Data
The use of this data provides businesses with valuable insights into the movements of people throughout the day and night. This data can help businesses understand how time and other factors affect human movement in a specific area.Â
Here are some examples of how community movement data can be used:
Trade area analysis
This analysis provides information on potential business types in an area, as well as their competitors or complementary businesses. By incorporating human movement data and Point of Interest (POI) information, businesses can gain a more comprehensive understanding of their potential market.
Retail site profiling
As businesses expand and open new branches, they need to select locations with high foot traffic to maximize consumer opportunities. This data provides information on the number of people active in a specific area, allowing businesses to assess whether a location is suitable for a new store.
Location-based marketing
This strategy helps businesses target consumers based on their physical location. By using this data, businesses can reach target consumers with specific criteria such as local events, distance to the store, and other factors.
Find the Best Location for Opening a Store with LOCATION Intelligence
Strategic locations are crucial for businesses. Human movement data can help businesses find areas with many visitors, thus increasing the chances of transactions.
In this case, businesses can use LOKASI Intelligence.
LOKASI Intelligence is a geospatial analytics platform that helps businesses find the best location for their stores. LOKASI also provides telco data to give information about consumer origin, their journey, and how long they stay in a specific place.
Learn more about how LOCATION Intelligence can help businesses by contacting email: [email protected] or WhatsApp: 087779077750
FAQ
What is human movement data?
Data involves measuring the movements of people collected and anonymized around frequently visited locations or specific environments.
What are the benefits of human movement data for businesses?
Benefits for businesses include understanding consumer behavior patterns, knowing where consumers are, gaining quick insights, and measuring consumer activities.
How is human movement data generated?
This data can be obtained from smartphones. When users install an app, they are typically asked to grant permission to share their location with the app provider company. Users can choose to share their location or not. If they agree, their devices will automatically collect and share data with the company.
