If your business is struggling to attract customers and increase visibility, you may want to consider implementing hyperlocal marketing. Nowadays, customers prefer to search for products or services in their local stores or branches. According to Google data, 76% of people who use their smartphones to search for something nearby actually visit the business on the same day, and 28% of them make a purchase.
So, what exactly is hyperlocal marketing, how can businesses make use of it, and what benefits can they expect? To find out, continue reading this article.
What Is Hyperlocal Marketing?
Hyperlocal marketing is a strategy that businesses use to target potential customers who are located near their business and are actively searching for products or services that the business offers. This type of marketing focuses on a specific local area, such as only a few hundred meters from the business or around the business center. Almost any type of business, from shops, restaurants, hotels, small stores, to even real estate agents, can benefit from this strategy.
To better understand hyperlocal marketing, let’s consider an example. Suppose that someone wants to find a restaurant for lunch. They search on Google using the keyword “restaurant near me.” This is what we call hyperlocal marketing. If a business is optimized for the “near me” search, it is likely to appear in those search results.
Why Businesses Should Consider It?
Hyperlocal marketing is a strategy that aims to increase foot traffic to physical stores by targeting people searching for businesses near them. According to a Google survey, 74% of people who visit physical stores first search for information online, such as the location of the nearest store, available products, directions, waiting times, and contact information. Google has made significant improvements to local search in recent years. Users can now use the “near me” feature on Google Maps to find local activities or businesses, including shops, salons, workshops, restaurants, and more. They can also view photos, ratings, and brief descriptions of these businesses.
With more people using smartphones and relying on location-based search results, “near me” searches have become increasingly popular. As a result, hyperlocal marketing has become a crucial strategy for businesses looking to be found locally.
Benefits of Hyperlocal Marketing
Understanding what hyperlocal marketing is and why it’s important for businesses is the first step. Now, let’s discuss the advantages and benefits of implementing it.
Increased Business Visibility
Hyperlocal marketing enables businesses to focus on potential customers who are nearby and actively searching for products or services offered by the business. This increases business visibility, attracting potential customers to visit physical stores and boosting sales.
Better Targeting of the Right Audience
With local marketing, businesses can target specific areas more effectively without spending a lot on advertising to reach consumers in the vicinity. This increases the likelihood of transactions occurring and improves the conversion rate from potential customers to actual customers. The ads can be more relevant to the target audience when they are near the business.
Improved Customer Service
Hyperlocal marketing helps businesses to provide more personalized customer service because they focus only on customers in that area, understanding their needs and preferences. Good customer service creates loyalty, ultimately leading customers to return to use the products or services.
Cost Savings
Hyperlocal marketing strategies are more cost-effective, especially for small businesses with limited marketing budgets. By targeting consumers in specific areas, the ads created are more likely to be accepted by relevant audiences, avoiding wasteful spending.
Discover Local Consumer Insights with LOKASI Intelligence
To enhance their hyperlocal marketing strategies, businesses must have a clear understanding of their local audience. One way to gain more detailed information about local consumers is through the use of LOKASI ntelligence.
LOKASIÂ is a platform that offers geospatial analytics and location intelligence, providing access to various data sets, including demographic and telco data. These data sets help businesses gather valuable insights into the age, income, socioeconomic status, and other relevant information of the majority of people in specific areas.
Learn more about how LOCATION Intelligence can assist businesses by contacting email: [email protected] or WhatsApp: 087779077750.
FAQ
What is hyperlocal marketing?
A strategy to target potential customers near our business who are actively searching for products or services similar to what we offer.
What does hyperlocal mean?
Hyperlocal means a highly targeted and specific strategy, such as for those living in a particular geographical area.
What are the benefits of hyperlocal marketing?
The benefits include increased business visibility, better targeting of the right audience, improved customer service, and cost savings.
