Businesses often face significant challenges in determining which territories or areas to prioritize for expansion. This process can be time-consuming as it requires an in-depth analysis of various factors, such as market potential, the number of competitors, and the demographic...

According to research by Andris A. Zoltners, optimizing sales territories can boost revenue by 2-7%. That’s why businesses need to check whether their sales areas are already balanced or if some tweaks are needed.   When sales areas are well-structured and...

GIS technology has come a long way and isn’t just about maps anymore. It’s now a key tool for businesses across different industries to analyze data, improve strategies, and tackle tough problems. As we head into 2025, GIS continues to...