One of the state-owned banks was established in 1946. In 2016 alone, the bank recorded a profit of Rp. 11.4 trillion and now has 2,262 branch offices in Indonesia and 8 branches abroad.
Challenges
This state-owned bank faces several challenges, including:
Potential customer mapping is still done manually through canvassing methods by branch teams.
Optimization of branch coverage still relies solely on internal data.
Result
To address the above challenges, Bhumi Varta Technology provides several solutions, including:
By using point of interest (POI) data and telco data from Bhumi Varta Technology, the bank can identify businesses located near their branch offices.
The use of spatial data such as people density and POI enables branch managers to analyze market share and optimize the coverage or range of each branch.
