The company operates in the distribution and retail sales of motorcycles and has spread to 21 provinces in Indonesia. The company successfully sells 30,000 two-wheeled vehicles every month and currently has 160 authorized dealers, 80 workshops, and more than 100 retail stores.
Challenges
This distribution company uses geospatial analysis to:
Need market analysis to find potential locations for adding retail store networks.
Need marketing promotion effectiveness analysis, especially for billboards.
Result
To meet these diverse and complex needs, the distribution company collaborated with the professional team of Bhumi Varta Technology to build a solution to address the above issues.
By using area information data, market data, and external data, as well as spatial analysis, several recommendations for the best and most strategic locations can be obtained for opening and adding dealer networks.
A profiling process will be carried out in order to identify the location points of the billboard and see what points of interest are nearby. From this process, a suitable billboard location for advertising and promotion will be obtained.
