5 Green Initiative yang Memanfaatkan Location Intelligence
Pemerintah saat ini sedang aktif mempromosikan Indonesia menuju ekonomi yang ramah lingkungan dengan meluncurkan beberapa green initiative, seperti menggalakkan transportasi listrik, memberikan subsidi untuk pembelian motor listrik, mengesahkan bursa karbon, mengatasi kerusakan lahan, memperbaiki lahan yang rusak, mencegah deforestasi, dan…
Some more
Customer Journey Mapping: Why Businesses Need It
According to PwC, as many as 73% of people consider the customer experience as a crucial factor in making purchasing decisions. Providing a good customer experience has become a necessity, and to achieve this, businesses need to create customer journey…
Some more
Store Cannibalization: Definition and How to Avoid It
Opening a new store doesn’t always have a positive impact. Sometimes, opening a new store can lead to problems, such as store cannibalization. Store cannibalization can result in a decrease in business revenue and the risk of losing sales to…
Some more
How Understanding Consumer Behavior Can Lead to Improved Customer Retention
Understanding consumer behavior is paramount in any business. Having a deep comprehension of consumer psychology and the factors driving their purchasing decisions enables businesses to develop new products that cater to the market needs and execute effective marketing strategies that…
Some more
How Customer Segmentation Helps Marketers Increase Sales
Marketers benefit from customer segmentation as it helps them comprehend their target market better. Creating smaller and more precise consumer groups allows for easier formulation of strategies that cater to the specific needs and expectations of customers. Mailchimp reports that…
Some more