When developing businesses, having accurate data is essential. However, in order to fully comprehend this data, businesses need to use a technology capable of analyzing and providing insights. One such technology is mapping software. But what exactly is mapping software?...

Usually, when we have someone’s address, we just assume where they live. However, by utilizing appropriate technology and additional data, businesses can obtain more detailed insights from just an address. Curious to know what kind of insights businesses can gain...

To make informed decisions for the growth and success of a company, it is crucial to have a thorough understanding of the business context. This context can be derived from the integration of internal and external data. By analyzing these...

To boost their revenue, businesses must ensure that they provide top-notch services that meet the preferences of their customers. To achieve this, businesses need to have a clear understanding of consumer behavior, which can be obtained through a thorough knowledge...

Having a diverse range of data is crucial in business development when it comes to making informed decisions. One type of data that is particularly useful is Human Movement Data. This data can provide valuable insights into customer behavior, enabling...

If your business is struggling to attract customers and increase visibility, you may want to consider implementing hyperlocal marketing. Nowadays, customers prefer to search for products or services in their local stores or branches. According to Google data, 76% of people...

Businesses need to target the right audience to be successful. For example, selling sweet foods to people with diabetes or summer clothing in a cold region would not be effective. This is where creating an ideal customer profile comes in....

Businesses usually rely on their own internal data to make informed decisions. However, this data analysis often falls short due to missing information, making it difficult to fully leverage. As a result, third-party data is becoming more critical to use....

Out-of-home advertising used to be mostly limited to roadside billboards, but technology has brought about a new era of digital out-of-home advertising (DOOH). With DOOH, advertisers can use advanced technology to create more targeted marketing campaigns, gather better data analytics,...

It is essential for businesses to have access to customer data to operate effectively. The more complete and precise this data is, the better the business can understand customer needs.  However, the internal data held by businesses may not be...