Out-of-home advertising used to be mostly limited to roadside billboards, but technology has brought about a new era of digital out-of-home advertising (DOOH). With DOOH, advertisers can use advanced technology to create more targeted marketing campaigns, gather better data analytics,...

It is essential for businesses to have access to customer data to operate effectively. The more complete and precise this data is, the better the business can understand customer needs.  However, the internal data held by businesses may not be...

Many retail businesses are forced to shut down every year due to mistakes made in choosing their location. In 2018, approximately 400 outlets were closed, as noted by Katadata. A non-strategic location, in addition to an unprofitable market, was a...

According to PwC, as many as 73% of people consider the customer experience as a crucial factor in making purchasing decisions. Providing a good customer experience has become a necessity, and to achieve this, businesses need to create customer journey...

Opening a new store doesn’t always have a positive impact. Sometimes, opening a new store can lead to problems, such as store cannibalization. Store cannibalization can result in a decrease in business revenue and the risk of losing sales to...

Understanding consumer behavior is paramount in any business. Having a deep comprehension of consumer psychology and the factors driving their purchasing decisions enables businesses to develop new products that cater to the market needs and execute effective marketing strategies that...

Marketers benefit from customer segmentation as it helps them comprehend their target market better. Creating smaller and more precise consumer groups allows for easier formulation of strategies that cater to the specific needs and expectations of customers. Mailchimp reports that...

The Covid-19 pandemic taught businesses the significance of choosing the correct location for their stores or branches. Katadata reports that many retail companies shut down because of location-related challenges, in addition to economic factors. To select the optimal location, businesses...

Asset management is a crucial process for every company to ensure efficient and effective management of their assets. Company assets encompass all forms of resources used to generate income, such as buildings, equipment, inventory, and information technology. The following are...

Just like how a construction worker needs tools such as a drill, hammer, and shovel to build a house, businesses also need business intelligence tools to enhance their operations. These tools help companies to identify new opportunities, optimize their processes, manage...