Reach the Right Audience with Smarter Location Insights. Our solutions help media and advertising businesses understand their audience, find the best locations, and run smarter, data-driven campaigns.
Challenges and Solutions
Difficulty Measuring the Effectiveness of Out-of-Home Locations
Evaluate OOH Site Performance
Analyze each outdoor advertising site by combining demographic, socio-economic, mobility, and POI data. This provides data-driven insights into the surrounding audience and environment, helping optimize site performance and support strategic planning.
Limited Visibility into Audience Exposure and Engagement by Location
Audience Reach and Impression Analysis
Analyze audience reach and frequency within each OOH site’s catchment area, using Specific, Overlap, and Incremental Views to understand audience distribution and optimize campaign impact.
Inefficient Ad Spend Due to Poor Location Targeting
Advertising Placements and Investments
Optimize your ad placements and marketing investments by analyzing location performance, audience distribution, and site characteristics to maximize ROI and campaign effectiveness.
Difficulty Understanding Where Target Audiences Come From
Home Origin Analysis
Understand where your OOH audience lives by analyzing telco-based mobility data, helping you target campaigns more effectively.
Inefficient Out-of-Home Network Distribution
Network Optimization
Gain a complete view of your out-of-home network by analyzing coverage, performance, and reach across all locations. Identify which sites are delivering strong results, which are underperforming, and where gaps or overlaps exist, so you can confidently decide whether to expand, relocate, or close locations to optimize overall network performance.
Relevant Product & Services
LOKASI Intelligence
Our LOKASI Intelligence helps media and advertising businesses make smarter, data-driven decisions by evaluating OOH site performance, analyzing audience reach, optimizing ad placements, and understanding where audiences live using spatial data, demographics, points of interest, and mobility insights.
LOKASI Report
LOKASI Report provides comprehensive home origin analysis by leveraging anonymized telco data to identify customer origin patterns, residential hotspots, and travel behavior. This allows businesses to accurately map catchment areas and align location planning, marketing, and operations with real-world customer movement.
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Customized Solution
LOKASI Customized Solutions enable businesses to optimize their network by strengthening high-performing locations, identifying gaps in coverage, and reducing overlap or inefficiencies across their network. These insights support smarter expansion, consolidation, and operational decisions.
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support your business goals.