When planning to expand their business, companies often look for areas with a high number of people, an understanding of the competition, awareness of nearby amenities, and other relevant factors. Utilizing dot density maps can greatly assist in comprehending these...

The strategy of sales canvassing is used by businesses to introduce their brand to target consumers who were previously unaware of it. Sales canvassers usually visit homes, showcasing products and giving live demonstrations to capture consumer interest.  In this article,...

Assessing sales potential allows businesses to evaluate how well their products are performing in the market. High sales potential indicates that the product is receiving positive feedback and responses from the market, while low sales potential suggests the opposite. This...

Businesses require the right systems and technology to effectively manage their field sales teams. Location intelligence technology provides several benefits for this purpose, with one of the main advantages being the ability to easily track the location of sales teams...

Gap analysis is a crucial tool for businesses to identify why they are falling short of their targets and why their technology or resources are not being used to their full potential. Conducting this analysis allows businesses to pinpoint specific...

When a business plans to expand, whether by opening a new store or launching a new product, it is essential to gather deep data and information about the target market. This information includes observing market trends, consumer behavior, competitors, and...

Every business needs a marketing strategy to ensure that its products or services are recognized by consumers. However, marketing without careful planning is like walking without a map – it can lead to wasted time and effort without achieving the...

Location intelligence helps businesses make strategic decisions. For example, companies can analyze customer behavior based on geographical location, optimize their supply chain, and find the best spots for new branches. In this article, we will explore how location intelligence can...

Field sales is a critical aspect of the business world. Some business models heavily rely on field sales to boost revenue. However, managing and organizing a field sales team is no easy task. They often move around, making it challenging...

Managing a field sales team is no easy task. Businesses and managers encounter numerous challenges and difficulties, including a lack of accurate field information, difficulties in monitoring daily team activities, and frequent communication gaps between managers and the team. In...