Enhancing business performance involves understanding consumers, including their behaviors and preferences. This understanding can be achieved through the use of mobile data, which provides insights into customer movement patterns, foot traffic, preferences, and purchasing power.
This article will explore in detail how mobile data can optimize business performance.
Contents
What is Mobile Data?
Mobile data is information about the movement of devices and their users. This data is closely linked to individuals due to the widespread use of mobile devices at home or while traveling.
According to Databoks, 67% of the population in Indonesia owns a mobile phone. Mobile data allows businesses to access real-time information about devices and their users.
With this data, businesses can understand device traffic or individuals around their store locations, identify peak times, see where people go after leaving the store, and more.
This information helps businesses adjust their store operations strategies, such as choosing the right opening hours, adding staff during busy times to better serve customers, and taking other relevant actions.
How Is Mobile Data Collected?
Mobile data is gathered from various sources, including bidstream, GPS, and telecommunication companies.
BidstreamÂ
Bidstream refers to the network of ad requests responsible for delivering ads to mobile devices. Requests in this bid occur when publishers, such as apps, websites, or networks, sell ad slots to advertisers.Â
The data from bidstream often includes location data used to determine whether an ad will be shown on a particular device. However, it’s important to note that data from bidstream may not always be consistent, accurate, or free from fraud.Â
This is because location data is collected automatically and may not pinpoint exact locations. For example, some bidstream data comes from mobile device IP addresses, sometimes covering an area with a radius of 1 km.Â
In large cities, this level of accuracy may not be sufficient to understand the device’s context. Such data may not provide a comprehensive understanding of mobile device movement.
GPSÂ
GPS (Global Positioning System) technology in mobile devices uses satellite signals to determine location by measuring signal arrival times. GPS provides coordinates of latitude and longitude, considered as standard location data.
Telco
Mobile devices generally connect to BTS (Base Transceiver Station) towers, which act as transmission and reception stations for mobile phone services in a region.
By triangulating and analyzing signal strength from multiple cell towers, we can figure out where a device is located. Telecom companies usually have this location data, and they often also have demographic info tied to it.
Benefits of Mobile Data
Businesses can benefit from mobile data in a number of ways, including:
Understanding consumer behavior
Mobile data gives businesses real-time information about where people are, helping them figure out what consumers are up to. For example, businesses can see if someone is at an office, supermarket, café, or store.
Helping with location planning
Mobile data can tell you how many people are around a spot and how crowded it is. When you combine this with other location information, businesses can decide if a place is a smart choice for opening a new store.
But just because a location is busy doesn’t mean it’s right for business. For example, if it’s on the side of a major road where people just drive by quickly, it might not be ideal.
Getting to know customers better
Another cool thing about mobile data is that it helps businesses figure out who their customers are. It shows where they come from, how often they visit, and how their habits change. Plus, it reveals busy and slow times, so businesses can tweak their sales strategies to make the most profit.
Discover the Benefits of Mobile Data for Your Business with LOKASI Intelligence
LOKASI Intelligence is a geospatial and location analytics platform packed with mobile data. Businesses can use this data to improve their operations.
It also offers more location information like demographic details, socio-economic stats, disaster data, points of interest, and more to give you a fuller picture.
Learn more about how LOKASI Intelligence can help your business by contacting us at [email protected] or WhatsApp: 087779077750.
FAQ
How is mobile data collected?
Mobile data is collected through various methods, including GPS, bidstream, and telco data. Combining these methods provides comprehensive information about user locations for market analysis, route planning, and ad targeting.
Why is mobile location data important for businesses?
Mobile data is key for businesses because it gives a peek into what customers are doing and what they like, based on where they are. With this information, businesses can fine-tune their marketing and sales, pick the best spots for new branches, and make customer experiences more personal.
Plus, mobile data helps businesses spot geographic and demographic trends, so they can make smarter, more informed decisions.
What is the difference between mobile location data and demographic data?
Mobile data and demographic data offer different kinds of information. Mobile data tells you where someone is at a specific time, like their exact location or the area they’re in.
On the other hand, demographic data gives you details about people’s characteristics, like their age, gender, income, and preferences. So, mobile data is all about where people are, while demographic data is about who they are.
