Understand Business Analytics: Definition, Types, and Examples

Understand Business Analytics: Definition, Types, and Examples

It’s a well-known fact that creating a successful business is a difficult task, however, keeping it running and overseeing its operations is even more demanding. In order to sustain growth, businesses need a variety of supplementary elements, such as implementing business analytics. Every business must analyze trends, patterns, and relationships to meet consumer needs, improve customer service, and make informed decisions. Business analytics helps professionals obtain insights. But what is it? What are its types and examples? You can learn more about business analytics in this article.


What is Business Analytics?

Business analytics involves using statistical models to interpret data and gain insights into business performance for improvement. Business analytics is a critical factor for a company’s success because it helps entrepreneurs make data-driven business decisions and enhance their performance.

It is crucial to understand that business analytics and data analytics are not the same thing. Data analytics involves analyzing data to derive information from it. Data analytics encompasses a wide range of uses, including business analysis. Furthermore, data analytics can be employed for purposes other than just business.

Business analytics differs from data analytics in that it focuses on using analytics tools to gain insights related specifically to business.

Types of Business Analytics

It’s important to have knowledge of four types in business analytics, which include:

Descriptive Analysis

Descriptive analysis is a technique used to summarize historical data and provide insights into what has happened in the past or present situation of a company.

The aim of descriptive analysis is to gain insights into consumer behavior, understand the current state of a business through Key Performance Indicators (KPIs), and identify trends..

Diagnostic Analysis

Diagnostic analysis refers to the process of identifying the factors or reasons behind a business’s past or current performance using data mining techniques. 

It is a useful tool that businesses can use to gain insights about the primary causes of a problem, identify potential opportunities, and comprehend how changes affect other business aspects.

Predictive Analysis:

Predictive analysis involves the use of several business analytics tools to forecast figures or outcomes. By employing these tools, predictive analysis can help businesses to anticipate market trends, estimate consumer behavior in the future, and more.

Prescriptive Analysis:

Prescriptive analysis is a type of analysis that uses past performance data to generate specific recommendations or solutions. These recommendations or solutions can then be used by businesses to make decisions about which strategies to employ, which investments to make, and how to optimize their operations. 

By analyzing past data, prescriptive analysis can help businesses prepare for similar situations in the future, allowing them to respond more effectively and efficiently.

How Business Analytics Works

Before analyzing data, a business analyst typically goes through several processes, such as:

  • Setting business objectives for the analysis.
  • Determining the appropriate analysis methodology to use.
  • Finding and acquiring necessary business data from various sources for analysis.
  • The data can be cleaned and integrated into a single repository, such as a data warehouse or data mart, to simplify search.

Starting an analysis with simple data is often done using spreadsheets that have statistical functions, data mining, and predictive models available as analytical tools.

In this way, business analysts can identify patterns and relationships among the raw data, which is then used to answer business questions as they arise.

Examples of Business Analytics Used in Businesses

There are several ways in which businesses can benefit from the use of analytics. In this regard, here are some use cases that showcase the importance of business analytics in companies.

Marketing Division Use Case

Business analytics can provide valuable insights to the marketing division to identify success and its impact. It can help determine which consumers are most likely to respond to email campaigns, analyze the results of past campaigns, and more. 

By gaining a better understanding of how their campaigns are performing, the marketing team can make informed and strategic marketing decisions.

Sales Division Use Case

Applying business analysis can be beneficial in optimizing sales. By breaking down the sales cycle into smaller parts, business analysts can identify key variables that influence consumer purchasing decisions. 

These variables may include price, weather, availability, geographic conditions, and other factors that can impact the consumer journey. By analyzing these factors, businesses can make informed decisions to improve their sales strategies and ultimately increase revenue.

Financial Division Use Case

Business analytics can assist the finance department in estimating operational budgets and increasing profit margins by generating insights from predictive and detailed analysis as well as machine learning.

Enhance Business Efficiency with LOCATION Intelligence

Optimizing a company’s efficiency and success is heavily dependent on business analysis. In today’s competitive business landscape, companies must continuously enhance their operational efficiency to stay ahead.

Companies can leverage business analysis to extract valuable insights from data, identify market trends, and uncover new opportunities and challenges.

One solution that businesses can use to improve efficiency is LOKASI Intelligence.

LOKASI Intelligence is a platform for geospatial analytics that enables businesses to optimize processes, reduce risks, and identify new markets and opportunities, providing accurate data for strategic decision-making.

Learn more about how LOCATION Intelligence can help businesses by emailing: sales@bvarta.com or WhatsApp: 087779077750.


Why do companies need to use business analytics?

Business analytics is crucial for a company’s success as it helps entrepreneurs make data-driven decisions and enhance performance.

What does Business Analytics mean?

Business analytics involves analyzing and interpreting data to gain insights into business performance and identify areas for improvement, using statistical models and other quantitative methods.

What are examples of applying business analytics?

Business analytics can help the marketing division identify success and its impact. Additionally, business analytics also helps the finance department estimate operational budgets.

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