The FMCG (Fast-Moving Consumer Goods) industry continues to rely heavily on field workers, particularly sales teams. Field sales tracking applications provide numerous benefits for FMCG businesses, ranging from improved operational efficiency to real-time monitoring of sales activities.
In this article, we will explore five key benefits of using a field sales tracking application for FMCG businesses.
Contents
What is a Field Sales Tracking Application?
A field sales tracking application is a tool that enables managers to closely monitor and track the activities of their sales teams.
With this application, managers can track the movement of the sales team from one location to another, check if they arrive on time, and assess the effectiveness of their visits to each location.
This tool also helps managers organize schedules and ensure that the sales team operates efficiently in the field, ensuring smoother business operations.
By using the field sales tracking application, managers gain complete visibility into their team’s activities. They can quickly identify any problems or challenges and take prompt action to resolve them.
Benefits of Field Sales Tracking Applications for FMCG
The FMCG industry faces numerous challenges, such as inaccurate store addresses, difficulty in monitoring field sales activities, and a lack of transparency in reporting. However, by using a field sales tracking application, businesses can experience a range of benefits. Here’s a detailed look at the advantages:
Sales Process Automation
A field sales tracking application streamlines administrative tasks, allowing the sales team to focus more on engaging with clients and closing deals. Managers and sales teams no longer need to waste time on paperwork or manual data entry, as the application can automatically handle most of these tasks.
The sales team simply inputs key information, and the app processes the data. With reduced administrative burden, both managers and sales teams can focus on more strategic tasks, ultimately boosting overall efficiency and effectiveness.
Increased Sales Productivity
One of the key benefits of a field sales tracking application is the significant boost in sales team productivity. The application helps managers plan the most efficient visit schedules and routes for the team.
This allows sales teams to visit more locations in less time without redundant travel. As a result, the sales team becomes more efficient, reducing travel time and increasing the number of visits, which leads to an overall increase in productivity.
Monitor Sales Activities
The field sales tracking application simplifies the process for managers to monitor and oversee the sales team’s activities. Managers can track each salesperson’s real-time location, check the time they arrived at each stop, and see how long they stayed before moving to the next destination.
If a salesperson spends too much time at a single location, it could signal an issue or challenge. The manager can then quickly reach out to the salesperson to investigate the cause and offer solutions, ensuring that sales activities run smoothly and efficiently.
Expansion Planning
A field sales tracking application with location analytics makes expansion planning much easier for businesses. This feature allows managers to visualize the sales team’s journey and gather insights about the surroundings of each location visited.
With this tool, managers can see which areas the sales team has already covered and which areas remain untouched. This valuable information helps businesses identify potential areas for expansion and plan their network growth into regions that are not yet covered.
Helps with Cross-Selling and Up-Selling
One of the key benefits of using a field sales tracking application is its ability to support cross-selling and up-selling efforts. The app keeps a detailed record of all client interactions, including previous visits, purchase history, and preferences.
With this valuable information, sales teams and managers can gain deeper insights into customer needs and behaviors. This makes it easier to identify relevant additional products or services to offer.
For example, if the data shows a client frequently purchases a particular item, the sales team can suggest a complementary product (cross-selling) or offer a more premium version of the product (up-selling). By leveraging this data, the sales team can create more sales opportunities and deliver a more tailored, personalized service to each client.
Effortless Field Sales Monitoring with LOKASI Targetin
LOKASI Targetin is a field sales tracking software powered by location data and analytics. With LOKASI, managers can efficiently track, monitor, and supervise their sales team’s activities in the field.
No more worrying about incorrect store addresses—LOKASI automatically records the precise longitude and latitude coordinates of every location visited by the sales team.
Additionally, LOKASI provides in-depth information about area demographics, geographic features, and the coverage areas reached by the team. With this data, businesses can assess the effectiveness of their outreach, understand the characteristics of different areas, and strategically plan for expansion.
Learn more about how Field Worker Optimization Solutions can benefit your business by contacting us at: [email protected] or WA: 087779077750.
FAQs
What is Sales Tracking?
A field sales tracking application is a tool that helps managers closely monitor and track their sales team’s activities. It allows real-time tracking of the sales team’s visit locations, monitors how long they spend at each place, and evaluates their performance based on the data collected.
What is tracking like
Tracking, in this context, refers to monitoring and observing the real-time activities or movements of the field sales team.
What is a tracking application?
A tracking application is software designed to monitor and record various activities. In a business context, tracking applications are often used to keep an eye on the activities of sales teams in the field.
