How to Find the Closest Grocery Agent for Merchant Acquisition

As the FMCG (Fast-Moving Consumer Goods) industry grows, it’s expanding its network by partnering with local food stalls and grocery stores to get products out to more areas. For businesses, it’s key to know where these stores are, like finding the nearest grocery agent in a specific area or mapping out grocery stalls in a certain location.

The great news is, that location intelligence technology can help businesses gather this information. Want to know more? Keep reading the full article!

What is a Grocery Store?

A grocery store is a shop that sells everyday essentials like food, drinks, cleaning products, beauty items, household supplies, kids’ toys, stationery, and more. Some stores even sell basic ingredients like eggs, sugar, salt, and oil.

These shops are usually small and easy to find, especially in neighborhoods or rural areas. They’re very helpful for locals who need to grab everyday items quickly and easily.

Types of Grocery Stores

There are two main types of grocery stores: retail and wholesale. Let’s take a closer look at each.

Retail grocery store

The first type of grocery store is a retail grocery store, which is easy to find in neighborhoods, especially in more remote or rural areas.

These stores are perfect for people who only need a small amount of something, like a pack of salt, a few eggs, or a sachet of shampoo.

Retail grocery stores offer a range of everyday items at affordable prices, and you can buy them in small quantities, making them ideal for those who don’t need a lot.

Wholesale grocery store

The next type is wholesale grocery stores. Unlike retail stores that sell smaller quantities, wholesale stores offer products in bulk, like boxes, sacks, or large packages. Since customers buy in larger quantities, wholesale stores can offer lower prices per unit compared to retail stores.

These stores are great for people who want to stock up on goods, like traders or small business owners who need inventory for resale. Wholesale stores are also great business partners, as they can help distribute products and boost profits.

What is Merchant Acquisition?

Merchant acquisition is when a business teams up with a store to become its exclusive partner for selling certain products.

In this process, the business offers a partnership contract to the store, usually agreeing that the store will only sell that business’s products.

For example, Business A, which makes bread, could partner with Shop B to make it the only place selling Business A’s bread. This helps the business expand its market and boost sales.

How to Find the Nearest Grocery Store with Location Intelligence

Businesses can use location intelligence in two ways to find the nearest grocery store.

Use a SaaS platform

The Location Intelligence platform can help businesses find nearby stores or shops with great potential. For example, software like LOKASI Targetin allows businesses and field sales teams to easily identify potential stores in the areas they plan to visit.

So, if a field salesperson is scheduled to visit five stores in area A. In that case, this technology lets the business analyze and visualize the area, revealing even more stores around that location that could be great partners.

With this, location intelligence helps businesses uncover new opportunities they might have missed, making field visits more efficient.

Besides LOKASI Targetin, businesses can also use LOKASI Intelligence to find the nearest grocery stores.

By using LOKASI  Intelligence, businesses gain a better understanding of the area, including key points of interest (POIs) like grocery stores, shopping centers, public facilities, and other.

Buy grocery store data

Another way businesses can find grocery stores is by buying store data from third-party providers like Bhumi Varta Technology.

This saves businesses time since they don’t have to manually search for grocery stores. Once they have the data, they can go directly to the listed stores and start partnerships.

Bhumi Varta Technology offers data on thousands of grocery stores across Indonesia, including location details and store profiles. This helps businesses pinpoint stores with potential for partnership.

With accurate and complete data, businesses can easily plan marketing strategies, schedule visits, and speed up their network expansion.

Want to learn more about how LOKASI Intelligence can help your business? Contact us at [email protected] or via WhatsApp at 087779077750.

FAQs

What is a grocery store?

A grocery store is a shop that offers a variety of daily necessities, like food, drinks, cleaning products, beauty supplies, stationery, children’s toys, household items, and more.

What do grocery stores usually sell?  

Grocery stores typically sell items such as food, drinks, cleaning products, beauty supplies, stationery, children’s toys, household goods, and basic food ingredients like eggs, salt, and sugar.

What are grocery items? 

Grocery items include things like shampoo, soap, books, pencils, pens, erasers, body lotion, cosmetics, noodles, and other everyday essentials.