Location Intelligence has become a key factor in business decisions. Research from The Business shows that this tech continues to grow rapidly, with its market value projected to rise from $18.2 billion in 2024 to $20.77 billion in 2025, at...

Businesses often face significant challenges in determining which territories or areas to prioritize for expansion. This process can be time-consuming as it requires an in-depth analysis of various factors, such as market potential, the number of competitors, and the demographic...

According to research by Andris A. Zoltners, optimizing sales territories can boost revenue by 2-7%. That’s why businesses need to check whether their sales areas are already balanced or if some tweaks are needed.   When sales areas are well-structured and...

GIS technology has come a long way and isn’t just about maps anymore. It’s now a key tool for businesses across different industries to analyze data, improve strategies, and tackle tough problems. As we head into 2025, GIS continues to...

Optimizing sales territory planning is a key part of building a more effective and efficient sales strategy. With proper regional planning, businesses can make sure every area gets the attention it needs and is used to its full potential. But...

Ever heard the phrase, “better to have an umbrella before it rains”? Turns out, that advice doesn’t just apply to everyday life—it’s spot on for the business world too. Every business faces risks, from unexpected operational hiccups to system failures....

Business data analysis is key for helping businesses understand their data and turn those insights into smarter, more strategic decisions. With proper analysis, businesses can hit their goals, tackle challenges, and create both short-term and long-term plans that work. In...

To get useful insights, data analysis needs to be done with the right methods and techniques. These methods turn raw data into valuable information that businesses can use to create better strategies. Curious about which data analysis methods can help...

Data analysis is becoming more and more popular across different industries. It helps turn raw data into useful insights for businesses. With data analysis, companies can create smarter strategies, come up with better solutions to problems, and uncover new growth...

Geocoding helps businesses pinpoint specific locations, track vehicle movements, or even monitor human activity. It works by converting address data into geographic coordinates, which can then be displayed on a map to make everything easier to visualize and understand.  ...