Location intelligence helps businesses make strategic decisions. For example, companies can analyze customer behavior based on geographical location, optimize their supply chain, and find the best spots for new branches. In this article, we will explore how location intelligence can...

Field sales is a critical aspect of the business world. Some business models heavily rely on field sales to boost revenue. However, managing and organizing a field sales team is no easy task. They often move around, making it challenging...

Managing a field sales team is no easy task. Businesses and managers encounter numerous challenges and difficulties, including a lack of accurate field information, difficulties in monitoring daily team activities, and frequent communication gaps between managers and the team. In...

Location is a critical factor for the success of a business. Even if the products or services offered are of high quality, if the business is in a less strategic and hard-to-reach area, it will attract few visitors, and the...

Location plays a critical role in the success of businesses across all industries. Whether it’s for offices, stores, branches, or warehouses, the chosen location can greatly impact a company’s operations. Selecting an inappropriate location can have serious consequences, including a...

Building footprint is a valuable tool for businesses looking to gain insights into a building or its surrounding conditions. When combined with external data, such as mobile data, it can provide valuable insights across various industries like real estate, retail,...

The terms “sales forecasting” and “sales projection” are often considered the same, but they have significant differences. Understanding these differences can help businesses strategize and develop the company for the better. In this article, we will delve into the details...

When a business aims to sell products or services, it’s crucial to ensure that the offerings reach the appropriate audience. To achieve this, businesses can use location data to analyze audiences. By leveraging location data, businesses can make sure that...

Market share is a key indicator of a company’s success and profitability in the business world. Businesses with a larger market share enjoy several advantages including lower production costs and easier access to investors. As a result, businesses continuously search for...

The banking industry is highly dependent on its customers for growth and development. Thus, banks are always striving to improve customer experience to boost their profits. One way to achieve this is by implementing location intelligence solutions.  These solutions not...