All businesses have the goal of achieving continuous growth, and in order to do so, they must implement effective strategies. One such strategy that businesses should seriously consider is market penetration. However, before moving forward with this strategy, it is...

Sales forecasting is a crucial process for businesses that enables them to predict future sales. This helps businesses prepare the necessary products and prevent stock shortages as well as lost revenue opportunities. Sales forecasting also helps businesses avoid overproduction, which...

Based on the Smart City Index (SCI) 2023, only three cities in Indonesia are categorized as Smart Cities, namely Jakarta at rank 102, Medan at rank 112, and Makassar at rank 114. Currently, the government is striving to build more...

Businesses perform competitor analysis to gain insights into their competitors’ activities and identify areas for improvement in their own organization. By analyzing their competitors, businesses can develop strategies to outperform them. Geolocation technology can help businesses conduct competitor analysis more...

Businesses have at their disposal many marketing strategies, one of which is Location-based Advertising. By using this strategy, businesses can target consumers in specific areas with greater accuracy, which can lead to an increase in the likelihood of them visiting...

The telecommunications industry is rapidly growing, making the use of geospatial data essential. This data helps to improve efficiency, cover areas with minimal service, determine the number of towers required, and support the deployment of the 5G network. If you...

The Indonesian government has taken active steps to promote the country’s shift towards an environmentally-friendly economy. Initiatives include the promotion of electric transportation, subsidies for the purchase of electric motorcycles, ratification of carbon markets, addressing land degradation, restoring damaged land,...

The automotive industry, like any other industry, has its own set of challenges such as market changes, competition, globalization, supply chains, and volatility. The solution to these challenges requires businesses to gather various data, including location data. Location data is...

As companies strive to expand and make sound decisions, they require access to different types of information. One source of valuable data is radius maps, which offer a way to visualize and scrutinize data points. Maps themselves are critical tools...

Dapat dikatakan bahwa jumlah pengunjung atau foot traffic adalah salah satu faktor kunci dalam kesuksesan bisnis yang memiliki toko fisik. Jumlah pengunjung ini merupakan indikator yang memungkinkan bisnis untuk memahami seberapa banyak orang yang masuk dan berkunjung ke toko mereka....