In Collaboration with XLSMART for BUSINESS

ESTAgeo

ESTAgeo combines geospatial intelligence with real telco behavioral data, so every site selection, expansion, and marketing decision is backed by evidence, not intuition.

XLSMART for Business Bvarta

Trusted by leading organizations across retail, real estate, FMCG, and financial services.

What is ESTAgeo

One platform. Every location decision.

ESTAgeo is a spatial intelligence platform that blends demographic data, telco behavioral signals, and point-of-interest data into one map, giving your team a single, data-driven view of area characteristics, consumer potential, and competitive landscape.

01Big Data (incl. Telco Data)
02GIS Software
03AI & Machine Learning
Diagram of ESTAgeo's three pillars, Big Data, GIS Software, and AI/Machine Learning, feeding into one analysis workspace
Three Integrated Pillars

Built on Big Data, GIS, and AI, working together

Big data, an interactive GIS mapping engine, and grid-based AI models are Bvarta's three core pillars, and together they power the entire ESTAgeo workspace. XLSMART for BUSINESS real telco behavioral data plugs into that same foundation, adding a fresh, on-the-ground signal that a standalone GIS tool simply can't offer.

ESTAgeo Data Explorer showing a searchable library of datasets with country and license filters
Data Explorer

Browse hundreds of ready-to-use datasets

Explore demographics, socioeconomic profiles, people traffic, and POIs, alongside XLSMART for BUSINESS telco data, like age and gender breakdown, mobile device tier, and interest clusters such as Gamers, Travelers, and E-Shoppers, plus your own internal company data. Every source lives in one organized, searchable place, helping you gain deeper market and customer insight in a few clicks.

ESTAgeo grid analysis heatmap of an area with an analysis summary panel showing property and demographic breakdowns
Data Overlay & Grid Analysis

See every location factor, layered on one map

Combine all your datasets and enrich them with location data on a single interactive map. Generate a heatmap of high-potential areas using purchasing power, foot traffic, and telco-based demand signals, like people interest clusters and mobile device tier, down to a granular grid level, then read the results as tables, graphs, and an AI-generated summary.

ESTAgeo Dataset Management screen listing uploaded datasets with status and spatial aggregation
User Data Management

Bring your own data into the same workspace

Upload and integrate your own internal data, in CSV, XLSX, GeoJSON, or Shapefile format, alongside ESTAgeo's datasets. Save your areas, filters, and spatial settings as a reusable project so your team can reopen an analysis instead of rebuilding it.

Solutions

Six ways ESTAgeo turns data into decisions

Every location decision your team makes, from opening a new outlet to optimizing an existing asset, has a matching ESTAgeo workflow.

Site Selection

Identify recommended vs. avoided areas and validate a location with demographic, SES, and POI analysis before you commit.

Market Analysis

Segment customers, analyze competitors, estimate market size, and profile audiences by interest and traffic pattern.

Expansion Analysis

Run correlation and market gap analysis, project revenue, and surface cross-selling demand before you expand.

Sales Performance

Set and track targets, project sales, analyze product performance, and evaluate store cannibalism.

Asset Optimization

Get pricing and tenant recommendations, run property appraisals, and validate footfall density.

Data Enrichment

Acquire, clean, update, and integrate your data, enriched with telco signals, without extra manual work.

The Data Behind ESTAgeo

Built on data you cannot get anywhere else

ESTAgeo pairs Bvarta's spatial data with XLSMART for BUSINESS telco data, a combination no standalone GIS tool or generic analytics platform can offer.

Venn diagram showing ESTAgeo formed at the intersection of XLSMART telco data, Bvarta geospatial data, and the user's own data
Three Data Sources, One Platform

ESTAgeo exists at the point where three different data worlds meet: Bvarta's geospatial and socioeconomic datasets, XLSMART for BUSINESS real telco behavioral data, and your own internal company data. None of them tells the complete story on its own, together, they give your team one unified, evidence-based view of any location, ready to act on.

Why ESTAgeo

Why teams choose ESTAgeo

Flexible & Customizable

Define the parameters that fit your business goals. ESTAgeo adapts to your use case, not the other way around.

Always-Updated Datasets

Demography, SES, telco, and POI data are kept current, so decisions reflect today's conditions.

Unlimited Access

Run as many analyses as you need, with no per-query limits standing between you and an answer.

Training & Support

Two in-person training sessions per year (JABODETABEK area), plus a dedicated helpdesk.

Secure & Reliable

Every engagement is protected under NDA and built on ISO 27001-certified data security standards.

Actionable Insights

Clear, data-driven understanding of area characteristics and market potential, ready for decision-makers.

Insights

Some food for thought

More Articles
Request a Demo

See exactly where your business should go next

Book a demo and we will show you how ESTAgeo turns your data into a clear location decision, using your own industry as the example.

  • A walkthrough tailored to your industry
  • Pricing scoped to your business footprint
  • No obligation, just a clear look at the data

Or reach us directly at +6287779077750